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Baileys Irish Cream (an apostrophe is not used), is an Irish whiskey- and cream- based liqueur, made by R. J. Bailey & Co. of Dublin, Ireland. It has a declared alcohol content of 17% alcohol by volume (ABV).
Baileys, as it is often known, was launched on November 26 1974, and was the first of the cream liqueurs, prompting several imitations. As of 2003, Baileys is the highest- selling liqueur brand in the world.
In 2003, Bailey & Co. launched Baileys Glide, a less cloying, longer drink with 4.0% ABV, aimed at the alcopop market.
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