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In demonology Balam is a great and powerful King (to some authors a Duke) of Hell, a terrible one, commanding over forty legions of demons. He gives perfect answers on things past, present and to come, speaking with a hoarse voice, and can also make men invisible and witty.
Balam is depicted three-headed, being one the head of a bull, other of a man, and the third of a ram, with the tail of a serpent and flaming eyes. He carries a hawk on his fist and rides a strong bear. Other representation is as a naked man riding a bear.
His name seems to have been taken from Balaam, the Biblical magician.
Other spellings: Balaam, Balan.
See also The Lesser Key of Solomon, Ars Goetia.
