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Cebu Pacific is one of the newest airline companies operating in the Philippines following the deregulation of the airline industry in 1994 and is the country's second largest airline after Philippine Airlines.
Cebu Pacific's first flight occurred on March 8, 1996. It initialy started with 24 flights daily among Manila, Cebu, and Davao. By the 2000s, Cebu Pacific was able to operate international flights to the neighboring countries of Malaysia, Indonesia, Singapore, Thailand, and the dependency of Guam.
The airline currently has a total fleet of 12 DC-9 aircaft and prides itself on maintaining a 95% flight time reliability and uses it as its main marketing tool. It has up to 30% market share in flight routes it services.
On February 2, 1998, Cebu Pacific Flight 387 DC-9-32 travelling from Manila to Cagayan de Oro crashed on the slopes of Mount Sumagaya in Misamis Oriental killing all 104 people on board. The crash was one of the country's worst air tragedies. Aviation investigators deemed the incident to be caused by pilot error when the plane made a non-regular stopover to Tacloban. Flight 387 was supposed to be a direct flight but due to the stopover, the pilots were not familiar with the route.