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Ethical subjectivism is the meta-ethical view that ethical sentences reduce to factual statements about the attitudes and/or conventions of individual people or groups thereof. An ethical subjectivist might propose, for example, that what it means for something to be morally right is just for it to be approved of by society. (This leads to the view that different things are right in different societies.) Another ethical subjectivist might define "good" as "that which I desire". One implication is that, unlike the moral skeptic or the non-cognitivist, the subjectivist thinks that ethical sentences, while relative or subjective, are nonetheless the kind of thing that can be true or false.
See Moral relativism for a less philosophical, more postmodern consideration of related issues. See Meta-ethics for alternative philosophical views about the meaning and function of ethical sentences.

