Haddon Sundblom
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Haddon Sundblom (1899-1976) was a Swedish-American artist who, working for Coca Cola, in 1931 created the modern image of Santa Claus by modelling him on his native Swedish tomte tradition.

References

• Dream of Santa: Haddon Sundblom's Advertising Paintings for Christmas, 1931-1964, by Haddon Sundblom, Barbara Fahs Charles, J. R. Taylor

The original article can be found at: http://en.wikipedia.org/wiki/Haddon_Sundblom.
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