Individual branding
From Wikipedia, the free encyclopedia.

Individual branding is the marketing strategy of giving each product in a product portfolio its own unique brand name. This is contrasted with family branding in which the products in a product line are given the same brand name. The advantage of individual branding is that each product has an image and identity that is unique. This facilitates the positioning process.

see also marketing, brand, advertising, target market, brand management

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The original article can be found at: http://en.wikipedia.org/wiki/Individual_branding.
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