Industry or market research
From Wikipedia, the free encyclopedia.

Industry or market research is the acquisition of corporate intellegence on a broad range of issues including:

• Macroenvironment
  • economy
  • government
  • legal
  • technology
  • ecological
  • sociocultural
• Market Analysis and Competitor analysis
  • market definition
  • market size
  • market segmentation
  • industry structure and strategic groupings
  • Porter 5 forces analysis
  • supply chain
  • competition and market share
  • competitors' strengths and weaknesses
  • market trends
• Consumer Analysis or Marketing research
  • nature of the buying decision
  • participants
  • demographics
  • psychographics
  • buyer motivation and expectations
  • loyalty segments

see also: marketing, marketing research, marketing management

List of Marketing Topics	List of Management Topics
List of Economics Topics	List of Accounting Topics
List of Finance Topics	List of Economists

The original article can be found at: http://en.wikipedia.org/wiki/Industry_or_market_research.
All text is available under the terms of the GNU Free Documentation License.