From Wikipedia, the free encyclopedia.
Jack in the Box is an American fast food restaurant. In total, the chain has 1952 locations in 17 states, with the most in California.
The restaurant gained in popularity after a highly successful marketing campaign that featured the fictitious Jack in the Box CEO "Jack" character, who has a ping pong ball-like head and dressed in a business suit. Its commercials tend to be lightly humorous and often involves "Jack" making business decisions about the restaurant chain's food products. In addition, many of its commercials in the past advertised free car antenna balls with every meal thus increasing brand awareness. Hence, these Jack in the Box antenna balls can be seen on many cars, especially on the US West Coast. They are also considered collector's items.
During the height of the now-defunct XFL, one of the continuing ad series involved a professional American football team owned by "Jack". The team, called the Carnivores, played against teams such as the "Tofu eaters".
Many Jack in the Box locations are freestanding. Others may be attached to some gas station service centers.
Some of its food items include the Jumbo Jack, Spicy Chicken Sandwich, Bacon Bacon Cheeseburger, and Sourdough Jack. It has on several occasions sold the Philly Cheesesteak on and off for a limited time.
There is a children's toy called a jack-in-the-box.External links
