Services marketing
From Wikipedia, the free encyclopedia.

Services marketing is marketing based on relationship and value.

Marketing a service-bases business is different from marketing a product-base business.

There are several major differences, including:

1. The buyer purchases an intangible
2. The service may be based on the reputation of a single person
3. It's more dificult to compare the quality of similar services
4. The buyer cannot return the service

When one markets a service business, she or he must keep in mind that reputation, value, delivery of service and follow-through are keys to a successful venture.

The original article can be found at: http://en.wikipedia.org/wiki/Services_marketing.
All text is available under the terms of the GNU Free Documentation License.